1. Description of Services

ARUON AI provides an artificial intelligence-powered virtual receptionist and business communication automation platform designed for small businesses. The Service includes, but is not limited to, automated phone answering, call handling, appointment scheduling, and business communication management. The specific features available to you depend on your selected subscription tier.

We reserve the right to modify, update, or discontinue any feature of the Service at any time, with or without notice. We will make commercially reasonable efforts to notify you of material changes to the Service.

1A. Research Reports Are Not the Service

ARUON also sells commissioned real-estate research reports ("Research Reports"). A Research Report is any report product offered on reir.aruon.ai or scout.aruon.ai, including PCS · Market Scan and PCS · Scout Shortlist. Research Reports are not the Service. They are not sold by subscription, are not part of the Starter, Growth, or Scale plans, and are not governed by the free trial, recurring billing, auto-renewal, or cancellation provisions of Sections 3 through 8.

A Research Report is bought in one of two ways: at a fixed price paid at checkout, or by quote followed by a payment link or invoice. For a fixed-price order, nothing runs before payment. For a quoted order, work begins only on your written go-ahead. Either way, an ARUON analyst reviews every report before it is released.

The terms specific to Research Reports are set out in Schedule A (Research Reports) at the end of these Terms. Where Schedule A and the body of these Terms conflict, Schedule A controls for Research Reports. Our Privacy Policy (Section 11) covers both the Service and Research Reports.

1B. Aruon Beacon Is Not the Service

ARUON also sells Aruon Beacon ("Beacon"), a website readability product offered at beacon.aruon.ai. Beacon scores how much of a website an automated reader can retrieve, publishes a machine-readable version of that website alongside the original, and keeps that machine-readable version current. Beacon is not the Service. It is not part of the Starter, Growth, or Scale plans, and the free trial provisions of Section 4 do not apply to it.

Beacon is bought in two parts: a one-time setup fee, priced by how the website is built and how many pages it has, paid at checkout; and a separate monthly subscription that keeps the machine-readable version current. Each is purchased on its own and neither is conditioned on the other. Where a website exceeds the page count shown on the order page, we quote before any work starts.

The terms specific to Beacon are set out in Schedule B (Aruon Beacon) at the end of these Terms. Where Schedule B and the body of these Terms conflict, Schedule B controls for Beacon. The recurring-billing and auto-renewal provisions of Sections 5 and 6, the tax provisions of Section 7, and our Privacy Policy (Section 11) apply to Beacon as written.

2. Eligibility and Account Registration

To use the Service, you must be at least eighteen (18) years of age or the age of legal majority in your jurisdiction, whichever is greater, and have the legal authority to enter into a binding agreement. By registering for an account, you represent and warrant that all information you provide is accurate, current, and complete, and you agree to update such information as necessary to maintain its accuracy.

You are solely responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You agree to notify us immediately at support@aruon.ai of any unauthorized use of your account or any other security breach.

3. Subscription Plans and Pricing

ARUON AI offers the following subscription tiers, each billed on a monthly recurring basis:

Plan	Monthly Price	Description
Starter	$49/mo	Essential AI receptionist features
Growth	$149/mo	Advanced features and expanded capacity
Scale	$299+/mo	Full-featured plan with premium support

Additional premium services, including AI Business Integration Consulting and AI Workflow Buildout & Automation Setup, are available at custom-quoted rates. Pricing for premium services will be provided in a separate statement of work or service agreement.

All prices are quoted in United States Dollars (USD) and are exclusive of applicable taxes, which will be calculated and added at the time of billing based on your location and applicable tax regulations.

4. Free Trial

ARUON AI offers a fifteen (15) day free trial of the Service. A credit card is required to begin your free trial. During the trial period, you will have access to the features associated with the subscription tier you select.

At the conclusion of the free trial, you must select a paid subscription plan and provide valid payment information to continue using the Service. If you do not subscribe to a paid plan, your access to the Service will be suspended. We reserve the right to modify or discontinue the free trial offer at any time.

5. Payment Terms and Billing

5.1 Payment Methods

We accept major credit cards and debit cards for payment. By providing a payment method, you represent and warrant that you are authorized to use the designated payment method and authorize us (or our third-party payment processor) to charge your payment method for the total amount of your subscription, including any applicable taxes and fees.

5.2 Recurring Billing

By subscribing to a paid plan, you authorize ARUON AI to charge your designated payment method on a monthly recurring basis on the same calendar date as your initial subscription date (or the nearest available date if the original date does not exist in a given month). Your subscription will automatically renew each billing cycle at the then-current rate unless cancelled in accordance with Section 8 of these Terms.

5.3 Failed Payments

If a scheduled payment fails due to insufficient funds, expired payment information, or any other reason, we will attempt to process the charge again. You are responsible for ensuring your payment information is current and valid. Continued failure to pay may result in suspension or termination of your account.

5.4 Bank Statement Descriptor

Charges from ARUON AI will appear on your bank or credit card statement as “ARUON AI.”

6. Auto-Renewal and Price Changes

6.1 Automatic Renewal

Your subscription will automatically renew at the end of each monthly billing cycle unless you cancel your subscription in accordance with the cancellation procedures outlined in Section 8. By subscribing, you consent to this automatic renewal and the associated recurring charges to your payment method.

6.2 Price Changes

We reserve the right to adjust subscription pricing at any time. In the event of a price increase, we will provide you with at least thirty (30) days’ written notice prior to the effective date of the change. Notice will be sent to the email address associated with your account. If you do not agree to the revised pricing, you may cancel your subscription before the new pricing takes effect. Your continued use of the Service after the price change becomes effective constitutes your acceptance of the new pricing.

7. Taxes

You are responsible for all applicable taxes, including state and local sales tax, use tax, value-added tax, or any other governmental tax or levy imposed in connection with your use of the Service. If we are required to collect or remit taxes on your behalf, such taxes will be added to your invoice. Our Texas Sales and Use Tax Permit is on file and charges will comply with applicable Texas tax law.

8. Cancellation Policy

8.1 How to Cancel

8.2 Effect of Cancellation

Upon cancellation, your subscription will remain active through the end of your current billing cycle. You will continue to have full access to the Service until the expiration of the period for which you have already paid. No further charges will be applied to your payment method after the current billing cycle concludes.

8.3 No Refunds

All subscription fees are non-refundable. We do not provide prorated refunds or credits for any partial billing period remaining after cancellation. This no-refund policy applies regardless of the reason for cancellation, including but not limited to dissatisfaction with the Service, changes to the Service, or your decision to switch to a competing product. This no-refund rule applies to Service subscription fees only. It does not apply to Research Reports, whose cancellation, refund, and Error Bounty terms are set out in Schedule A, or to Aruon Beacon, whose cancellation and refund terms are set out in Schedule B.

8.4 Data After Cancellation

Following the end of your billing cycle after cancellation, your account will be deactivated. We will retain your data for a period of thirty (30) days following deactivation, during which time you may request a copy of your data by emailing support@aruon.ai. After this thirty (30) day period, your data may be permanently deleted in accordance with our Privacy Policy.

9. Acceptable Use Policy

You agree to use the Service only for lawful purposes and in accordance with these Terms. You shall not: (a) use the Service to transmit or facilitate the transmission of any unlawful, harassing, defamatory, abusive, or otherwise objectionable content; (b) attempt to gain unauthorized access to the Service, other accounts, computer systems, or networks connected to the Service; (c) interfere with or disrupt the integrity or performance of the Service; (d) use the Service to make automated calls in violation of the Telephone Consumer Protection Act (TCPA) or any applicable telemarketing or do-not-call regulations; (e) reverse engineer, decompile, or disassemble any portion of the Service; or (f) resell, sublicense, or redistribute the Service without our prior written consent.

10. Intellectual Property

The Service, including all software, algorithms, user interfaces, designs, text, graphics, and other content provided by ARUON AI, is the exclusive property of Aruon-ai LLC and is protected by United States and international copyright, trademark, patent, trade secret, and other intellectual property laws. Your subscription grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your internal business purposes during the term of your subscription.

You retain ownership of all data, content, and materials you upload or input into the Service (“Customer Data”). By using the Service, you grant us a limited license to process your Customer Data solely for the purpose of providing and improving the Service.

11. Data Privacy and Security

Your privacy is important to us. Our collection, use, and protection of your personal information is governed by our Privacy Policy, available at https://aruon.ai/privacy, which is incorporated into these Terms by reference. The Privacy Policy covers both the Service and Research Reports. By using the Service or ordering a Research Report, you consent to the practices described in the Privacy Policy.

We implement commercially reasonable technical and organizational security measures to protect your data. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

12. HIPAA Considerations for Healthcare and Med Spa Customers

12.1 Applicability

This section applies to Customers who are “Covered Entities” or “Business Associates” as defined under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), as amended by the Health Information Technology for Economic and Clinical Health Act (“HITECH Act”), and their implementing regulations (collectively, “HIPAA Rules”). This includes, but is not limited to, medical spas (med spas), cosmetic clinics, dermatology practices, aesthetic treatment centers, veterinary clinics, dental offices, chiropractic offices, and any other healthcare-adjacent small business that may handle Protected Health Information (“PHI”).

12.2 Business Associate Agreement (BAA)

If you are a Covered Entity or Business Associate subject to HIPAA and your use of the Service involves the transmission, processing, or storage of PHI, you must execute a separate Business Associate Agreement (“BAA”) with Aruon-ai LLC prior to using the Service in connection with any PHI. You may not transmit, input, or otherwise provide PHI through the Service until a BAA has been fully executed by both parties. To request a BAA, please contact us at legal@aruon.ai.

12.3 Third-Party Voice Technology Provider

ARUON AI utilizes ElevenLabs as its voice synthesis and conversational AI technology provider. ElevenLabs’ Conversational AI platform maintains HIPAA compliance, is SOC 2 Type II certified, and holds ISO 27001 and PCI DSS Level 1 certifications. Key HIPAA-relevant safeguards provided by ElevenLabs include:

For complete details on ElevenLabs’ security posture and certifications, you may visit their Trust Center at compliance.elevenlabs.io.

12.4 Customer Obligations Under HIPAA

If you are subject to HIPAA, you are solely responsible for: (a) determining whether PHI will be transmitted through the Service and ensuring a BAA is in place before doing so; (b) configuring the Service in a manner consistent with your HIPAA compliance obligations; (c) providing any required notices to patients or clients regarding the use of AI-powered communication tools; (d) maintaining your own HIPAA compliance program, including workforce training, risk assessments, and policies and procedures; and (e) ensuring that any use of the Service complies with applicable federal and state privacy laws, including but not limited to the Texas Medical Records Privacy Act.

12.5 Limitation

ARUON AI’s standard subscription plans are not HIPAA-compliant by default. HIPAA compliance features, including execution of a BAA, require coordination with our team and may be subject to additional terms, configurations, or pricing. ARUON AI does not provide legal advice regarding your HIPAA obligations. We strongly recommend that healthcare and med spa Customers consult with a qualified healthcare compliance attorney to ensure their use of the Service meets all applicable regulatory requirements.

13. Call Recording and Monitoring Disclosure

13.1 AI-Powered Calls

The Service utilizes artificial intelligence to answer, handle, and process telephone calls on your behalf. Callers interacting with the Service are communicating with an AI-powered virtual receptionist, not a human agent. You acknowledge and agree that it is your responsibility to ensure that callers are informed they are speaking with an AI system, in compliance with applicable federal and state consumer protection laws.

13.2 Call Recording

The Service may record, transcribe, or otherwise process telephone conversations for purposes including but not limited to: service delivery, quality assurance, AI model improvement, analytics, and dispute resolution. By using the Service, you consent to the recording and processing of calls handled through the platform.

13.3 Call Data Retention

Call recordings, transcripts, and associated metadata are retained in accordance with our data retention policies and Privacy Policy. For Customers subject to HIPAA who have executed a BAA, call data containing PHI will be handled in accordance with the terms of the BAA, including applicable zero-retention and redaction configurations. You may request deletion of call data by contacting support@aruon.ai.

13.4 Text Messaging (SMS)

Text messages we send in connection with the Service or a Research Report are governed by our SMS Messaging Terms & Consent, available at https://aruon.ai/reir-sms-terms, which are incorporated into these Terms by reference. Messages are sent only in connection with an existing or prospective business relationship or an active conversation; mobile information is not shared with third parties or affiliates for marketing purposes; and you may opt out at any time by replying STOP to any message. Where an order form or order confirmation references those SMS terms, they apply to that order.

14. Data Storage, Encryption, and Security

14.1 Encryption Standards

ARUON AI employs industry-standard encryption to protect your data. All data transmitted between your devices, the Service, and our third-party infrastructure providers is encrypted in transit using Transport Layer Security (TLS) protocols. Data stored on our systems and those of our infrastructure partners is encrypted at rest using AES-256 encryption or equivalent standards.

14.2 Infrastructure and Hosting

The Service is hosted on commercially reputable cloud infrastructure providers that maintain their own security certifications and compliance attestations. Our voice technology provider, ElevenLabs, maintains SOC 2 Type II, ISO 27001, and PCI DSS Level 1 certifications. We select infrastructure partners that demonstrate commitment to enterprise-grade security, availability, and confidentiality standards.

14.3 Data Storage Location

Customer Data is primarily stored on servers located within the United States. In the event that data processing requires transfer to servers outside of the United States, we will ensure that appropriate safeguards are in place in accordance with applicable data protection laws.

14.4 Access Controls

We implement role-based access controls, multi-factor authentication, and principle-of-least-privilege policies to restrict access to Customer Data to authorized personnel only. Access to production systems is logged and audited.

14.5 Incident Response

In the event of a confirmed data breach that affects your personal information, we will notify you in accordance with applicable federal and state breach notification laws, including the Texas Identity Theft Enforcement and Protection Act (Tex. Bus. & Com. Code § 521.053), which requires notification without unreasonable delay and no later than sixty (60) days after discovery of the breach. Notification will include the nature of the breach, the types of information involved, and steps you can take to protect yourself.

14.6 Third-Party Security Certifications

ARUON AI partners with third-party providers that hold recognized security certifications. Our current voice technology provider, ElevenLabs, maintains the following active certifications and attestations: SOC 2 Type II, ISO 27001, PCI DSS Level 1, HIPAA attestation, and GDPR compliance. Full details are available at compliance.elevenlabs.io.

15. Phone Line Routing, Business Continuity, and Data Protection

15.1 Phone Line Routing

The Service operates by receiving inbound calls forwarded from your existing business phone line. When you configure call forwarding to ARUON AI, your business phone number remains yours — we do not take ownership of, port, or otherwise claim rights to your telephone number. You retain full control of your phone line at all times and may disable forwarding to restore direct call handling at any point.

15.2 Call Handling Security

All calls routed through the Service are processed over encrypted channels. Voice data is transmitted using TLS encryption and is never exposed to unencrypted public networks. Our voice technology infrastructure, powered by ElevenLabs, maintains SOC 2 Type II, ISO 27001, and PCI DSS Level 1 certifications, ensuring that your customers’ conversations are handled with the same level of security used by enterprise financial and healthcare institutions.

15.3 Caller Information Protection

Caller information — including phone numbers, names, voicemails, appointment details, and any other data captured during a call — is encrypted at rest using AES-256 encryption and stored on U.S.-based servers. This data is accessible only to you (the account holder) and authorized ARUON AI personnel operating under strict role-based access controls, multi-factor authentication, and least-privilege policies. We do not sell, share, or monetize your caller data or use it for any purpose other than delivering and improving the Service.

15.4 Business Continuity

ARUON AI is designed for 24/7 availability so that your business never misses a call. In the unlikely event of a service disruption, calls will follow your phone carrier’s default behavior (e.g., ringing through to voicemail or your direct line if forwarding cannot be completed). We maintain redundant infrastructure and real-time monitoring to minimize downtime and will notify you promptly of any service interruption that may affect call handling.

15.5 Data Portability

Your data is yours. At any time during your subscription, you may request an export of your call logs, transcripts, contact information, and appointment records by contacting support@aruon.ai. Upon cancellation, you have thirty (30) days to request a full data export before your data is scheduled for permanent deletion in accordance with Section 8.4 of these Terms.

16. Service Availability

We strive to maintain the availability of the Service on a twenty-four (24) hour, seven (7) day per week basis. However, the Service may be temporarily unavailable due to scheduled maintenance, system upgrades, or circumstances beyond our reasonable control. We will make commercially reasonable efforts to provide advance notice of planned maintenance windows. We are not liable for any downtime, interruptions, or performance degradation of the Service.

17. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL Aruon-ai LLC, ITS OFFICERS, DIRECTORS, MEMBERS, EMPLOYEES, AGENTS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, REVENUE, DATA, BUSINESS OPPORTUNITIES, OR GOODWILL, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF OR INABILITY TO USE THE SERVICE, REGARDLESS OF THE THEORY OF LIABILITY.

OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS OR YOUR USE OF THE SERVICE SHALL NOT EXCEED THE TOTAL AMOUNT PAID BY YOU TO US DURING THE SIX (6) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

18. Indemnification

You agree to indemnify, defend, and hold harmless Aruon-ai LLC and its officers, directors, members, employees, and agents from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to: (a) your use of the Service; (b) your violation of these Terms; (c) your violation of any applicable law or regulation; or (d) your infringement of any third-party rights.

19. Disclaimer of Warranties

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. WE EXPRESSLY DISCLAIM ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.

ARUON AI UTILIZES ARTIFICIAL INTELLIGENCE TECHNOLOGY. WHILE WE STRIVE FOR ACCURACY AND RELIABILITY, AI-GENERATED RESPONSES AND ACTIONS MAY OCCASIONALLY CONTAIN ERRORS OR INACCURACIES. THE SERVICE IS NOT A SUBSTITUTE FOR PROFESSIONAL HUMAN JUDGMENT, AND YOU ACKNOWLEDGE THAT YOU USE THE SERVICE AT YOUR OWN RISK.

20. Dispute Resolution and Governing Law

20.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of Texas, without regard to its conflict of laws principles.

20.2 Dispute Resolution

Any dispute, claim, or controversy arising out of or relating to these Terms or the Service shall first be submitted to good-faith negotiation between the parties for a period of thirty (30) days. If the dispute cannot be resolved through negotiation, either party may initiate binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. The arbitration shall be conducted in Brownsville, Texas. The arbitrator’s decision shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.

20.3 Class Action Waiver

YOU AGREE THAT ANY DISPUTE RESOLUTION PROCEEDINGS WILL BE CONDUCTED ONLY ON AN INDIVIDUAL BASIS AND NOT IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION. YOU WAIVE ANY RIGHT TO PARTICIPATE IN A CLASS ACTION LAWSUIT OR CLASS-WIDE ARBITRATION AGAINST Aruon-ai LLC.

21. Termination by Company

We reserve the right to suspend or terminate your account and access to the Service at any time, with or without cause and with or without notice, including but not limited to situations where you breach these Terms, engage in fraudulent activity, or fail to pay subscription fees. Upon termination by us for cause, you will not be entitled to any refund of prepaid fees.

22. Modifications to These Terms

We reserve the right to modify these Terms at any time. Material changes will be communicated to you via the email address associated with your account at least thirty (30) days before they become effective. Your continued use of the Service following the effective date of any modifications constitutes your acceptance of the revised Terms. If you do not agree to the modified Terms, you must cancel your subscription and cease using the Service.

23. Miscellaneous

Entire Agreement. These Terms, together with our Privacy Policy, the SMS Messaging Terms & Consent, any applicable service agreements or statements of work, and (for Research Reports) Schedule A and (for Aruon Beacon) Schedule B and the applicable order confirmation or invoice, constitute the entire agreement between you and Aruon-ai LLC regarding the Service and supersede all prior or contemporaneous agreements, representations, and understandings.

Severability. If any provision of these Terms is found to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect.

Waiver. Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.

Assignment. You may not assign or transfer these Terms or your rights hereunder without our prior written consent. We may assign these Terms without restriction.

Force Majeure. We shall not be liable for any failure or delay in performance due to circumstances beyond our reasonable control, including but not limited to acts of God, natural disasters, pandemics, government actions, war, terrorism, labor disputes, power failures, internet disruptions, or telecommunications failures.

24. Contact Information

If you have any questions, concerns, or requests regarding these Terms, please contact us at:

Schedule A — Research Reports

This Schedule applies only to Research Reports (Section 1A). It does not apply to the Service, and the Service subscription terms (Sections 3 through 8) do not apply to Research Reports. Capitalized terms not defined here have the meaning given in the body of these Terms.

A.1 What Is Sold
Each Research Report is a fixed-scope, one-time deliverable identified by name on the order page, order confirmation, or invoice. The order page describes what each report contains; the report name, scope, and price shown at purchase define the deliverable. A Research Report is not a subscription, is not tied to any plan tier, and does not create an account on the Service. Where our data does not cover the location you order, the order page or our analyst tells you before work begins, and we quote the order, adjust it with your agreement, or refund what you paid.

A.2 How an Order Is Formed
(a) Fixed price, paid at checkout. The order is formed when your payment completes. Nothing runs before payment. An ARUON analyst then checks the order against what we hold and releases the work (our "go-ahead"). Payment is not the go-ahead.

(b) Quoted. Submitting a request is not a purchase and authorizes no charge. An analyst confirms scope with you and sends a payment link or an invoice. The order is formed, and work begins, only on your written go-ahead (email or reply) after the quote. Until then, either party may walk away without obligation.

(c) Cancellation. You may cancel an order before work begins by emailing support@aruon.ai with your full name, the email address on your order, the report ordered, and a clear statement that you want to cancel. We confirm within two (2) business days and refund everything you paid, including tax. If our analyst finds we cannot deliver the report as ordered, we refund everything you paid. Once work begins, an order cannot be cancelled; A.6 sets out the remedy for a delivered report.

A.3 The Clock
The delivery window for an order is the one stated on the order page, order confirmation, or invoice. For a fixed-price order, the clock starts at our analyst's go-ahead, not at the card charge; for a quoted order, it starts at your written go-ahead. A window stated in business days counts Monday through Friday, excluding U.S. federal holidays. The clock pauses while we are waiting on an input from you. Where no window is stated (for example, a location whose land data we do not hold), we confirm a delivery date in writing when the order is released. Delivery windows are targets, not guarantees; a missed target does not by itself entitle you to a refund or to consequential damages.

A.4 Named Gaps

Where a question you asked cannot be answered from a public dataset we can check, we do not rank against it and we do not omit it. The report labels it as a named gap, states the call or request that would close it, and identifies who holds the answer. A named gap is a disclosed limitation of the report, not a defect, and is not an error for purposes of the bounty in A.6.

A.5 Human Release

No Research Report is auto-generated or auto-sent. An analyst reviews each report before release and signs the release, which is recorded in our release ledger.  The report is delivered to the email address on the order confirmation or invoice. 

A.6 Error Bounty

Every figure in a Research Report is published with its dataset, vintage, pull date, and verification method. If, within thirty (30) days of delivery, you identify a figure in the report that cannot be reconstructed from the stated dataset, vintage, pull date, and method, and you notify legal@aruon.ai with the figure and the steps you took, we will verify your finding and, if confirmed,  refund the full price you paid for that report. This bounty is the sole remedy for errors in a Research Report. Section 8.3 (No Refunds) does not apply to Research Reports and does not limit this bounty. Named gaps (A.4), figures you supplied, and differences arising from a later dataset vintage are not errors.

A.7 Use of the Report

Research Reports screen; they do not decide. They are ranked evidence and sourced figures for review by you and your own experts, and are not investment, legal, engineering, environmental, or appraisal advice. You are responsible for any decision you make in reliance on a report. Reports are licensed to the purchaser for internal use and may not be resold or republished without our written consent.

A.8 Liability and Payment

For a Research Report, the liability cap in Section 17 is the price you paid for that report. Fixed-price orders are paid at checkout. Invoices are due on the terms stated on the invoice; if an invoice is unpaid when due, we may withhold delivery until paid. Refunds are made to the original payment method.

A.9 Market Scan Credit
A paid PCS · Market Scan credits 100% of the fee you actually paid (not the list price) toward a PCS · Scout Shortlist ordered within ninety (90) days of your Market Scan payment. If a Shortlist bought with the credit is cancelled before work begins, the credit is restored for the rest of that 90-day window. A credit has no cash value, and a refund covers only the amount you actually paid.

Schedule B — Aruon Beacon

This Schedule applies only to Aruon Beacon (Section 1B). It does not apply to the Service or to Research Reports. Capitalized terms not defined here have the meaning given in the body of these Terms.

B.1 What Is Sold
Beacon has two components, sold separately.

(a) Setup. A one-time engagement covering three things: a score, out of 100, for how much of your website an automated reader retrieves; a machine-readable version of your website, published alongside it; and a review of that version by a person at ARUON before it goes live. The machine-readable version consists of a plain-text rendering of each page, structured business details in the schema.org format, a guide file for automated readers, and a check that your site’s crawler rules do not turn automated readers away. The setup fee is fixed by how your website is built and how many pages it has, as shown on the order page at the time of purchase. Above the page count shown on the order page, we review the site and quote before any work starts.

(b) Monthly. A subscription that keeps the machine-readable version current as your website changes, and re-scores your website. The monthly fee is the one shown on the order page at the time of purchase and is the same for every website.

Buying setup does not enroll you in the monthly subscription, and buying the monthly subscription does not include setup. Each is a separate purchase with its own checkout.

Fees are stated exclusive of tax. Applicable sales or use tax is added at checkout under Section 7.

B.2 How an Order Is Formed
(a) Fixed price, paid at checkout. The setup order is formed when your payment completes. Nothing runs before payment, and payment alone is not our go-ahead: work starts when ARUON has the authorization described in B.3 and has confirmed that the site matches the tier you bought.

(b) Wrong tier. If the website you submit is built differently, or has materially more pages, than the tier you paid for, we tell you before work begins. You may pay the difference, change the order, or cancel for a full refund under B.8(a). We do not begin work on a tier you did not buy.

(c) Quoted. Submitting a website address for a score is not a purchase and authorizes no charge. For a website above the published page count, we review the site, confirm scope with you, and send a payment link or an invoice. The order is formed, and work begins, only on your written go-ahead after the quote.

(d) Monthly. The monthly subscription begins when your first monthly payment completes and renews automatically each month until cancelled under B.8(c).

B.3 Authorization to Work on Your Website
We score a website only when its owner has cleared us, or when a member of the ARUON team records the owner’s documented permission (who gave it, how and on what date, and the record of it). We record who gave that clearance or permission, who at ARUON recorded it, and when. A permission recorded by our team covers scoring only: building, hosting or changing a website always needs the owner’s own approval.

By placing an order you represent that you own the website you submit, or that you have the owner’s authority to have it scored and to have a machine-readable version of it published. Where we need access to your website, hosting account, or content management system to publish the machine-readable version, you grant that access yourself and may withdraw it at any time; we do not seek or use credentials you have not deliberately provided.

If the clearance turns out not to have been given, or is withdrawn, we stop work and remove anything we have published. Where we have already done the work, B.8(a) governs what is refunded. You are responsible for any claim arising from a website you asked us to work on without the owner’s authority, on the terms of Section 18.

B.4 Human Release
No machine-readable version is published automatically. A person at ARUON compares it against your original website before anything goes live. That review is the standard on everything ARUON builds and is part of what the setup fee buys.

B.5 The Clock
The delivery window for a setup order is three (3) business days, or the window stated on the order page, order confirmation, or invoice where that differs. The clock starts when ARUON has the authorization in B.3, not at the card charge. Business days are Monday through Friday, excluding U.S. federal holidays. The clock pauses while we are waiting on an input or an access grant from you. Delivery windows are targets, not guarantees; a missed target does not by itself entitle you to a refund or to consequential damages.

Under the monthly subscription, we update the machine-readable version after your website changes and re-score it. We do not guarantee that an update is published within any particular time of a change you make, and we do not monitor your website continuously.

B.6 What Beacon Does and Does Not Do
Beacon controls what an automated reader can retrieve from your website. It does not control what any automated reader, search engine, assistant, or model does with what it retrieves.

We do not promise, and you should not rely on, any of the following: that your business will be recommended, cited, ranked, surfaced, or mentioned by ChatGPT, Claude, Google, or any other AI assistant or search product; that any particular assistant will read, index, or retain your machine-readable version; that your score will improve by any particular amount; or that any commercial result — traffic, leads, calls, or revenue — will follow. Those systems decide for themselves what to use and change their behavior without notice to us.

Your visitors continue to see the website they always have. The machine-readable version sits alongside your website; it does not replace it, and we do not redesign your website, change what it says to human visitors, or move your domain.

Beacon reports what it measured on the date it measured it. A score is a measurement, not a warranty about your website’s future behavior or about any third party’s.

B.7 Your Website and Your Content
You retain ownership of your website and everything on it. The machine-readable version we publish is a restatement of your own content; as between you and ARUON, you own that restatement and may keep using it after the monthly subscription ends. ARUON retains ownership of the Beacon software, scoring method, templates, and tooling used to produce it, and nothing in this Schedule transfers any right in them. Section 10 otherwise applies.

If the monthly subscription ends, the machine-readable version stays where it is and stops being updated. We do not remove it unless you ask us to in writing.

B.8 Cancellation and Refunds
(a) Setup, before work begins. You may cancel a setup order before work begins by emailing support@aruon.ai with your full name, the email address on your order, the website address on the order, and a clear statement that you want to cancel. We confirm within two (2) business days and refund everything you paid, including tax. If we find we cannot deliver what you ordered — because the website cannot be worked on as submitted, or because the clearance in B.3 is not in place — we refund everything you paid.

(b) Setup, after work begins. Once work begins, a setup order cannot be cancelled. If what we published materially fails to match the description in B.1 — for example, the machine-readable version omits pages that were in scope, or the structured business details are wrong — notify support@aruon.ai within thirty (30) days of the version going live, with the specifics. We will verify and either correct it at no charge or, if we cannot, refund the setup fee you paid. This is the sole remedy for a defective setup. A score you disagree with, a result you hoped for under B.6, and a change you made to your own website after release are not failures to deliver.

(c) Monthly. You may cancel the monthly subscription at any time by emailing support@aruon.ai with your full name, the email address on your order, and a clear statement that you want to cancel. We acknowledge within two (2) business days. The subscription stays active through the end of the current billing cycle and no further charges are made after it ends. Monthly fees already paid are not refunded and are not prorated. Cancelling the monthly subscription stops the machine-readable version from being kept current; it does not affect your own website, which continues to run exactly as before.

(d) How refunds are paid. To the original payment method. Once we issue a refund, your bank or card issuer typically takes five (5) to ten (10) business days to post it.

B.9 Hosted Option
Where you buy the hosted option shown on the order page, ARUON hosts and operates your website and Beacon is included at no additional monthly charge. The hosted option is a separate monthly subscription, cancellable under B.8(c). On cancellation we provide you with a copy of your website’s files and content on request, and you are responsible for moving it to a host of your choice before the current billing cycle ends. If you remain with your existing host, the standard monthly fee in B.1(b) applies instead.

B.10 Liability and Payment
For Beacon, the liability cap in Section 17 is the total amount you paid ARUON for Beacon in the six (6) months immediately preceding the event giving rise to the claim. Setup orders are paid at checkout. Invoices for quoted orders are due on the terms stated on the invoice; if an invoice is unpaid when due, we may withhold publication until paid. If a monthly payment fails and is not cured, we may stop updating the machine-readable version until it is.